Nearly everyone in business understands the concept of turnover and profit and the essential differences between them. It is also widely conceived that one of these two elements can be impressive whilst the other disproportionately languishes behind. The relationship between turnover and profitability are rarely linear in that with each unit sold the net earnings [...]
Category Archives: Business Marketing
Loss Leaders in Business
Loss leaders are typically used to draw in customers in offering them cheap products or services in the hope that they will upgrade their initial choice or purchase more profitable items in the future. There are a number of ways in which loss leaders can be presented to the outside world; one of the most [...]
Rules Governing Business Names
Choosing a good business is one of the earliest yet satisfying exercises undertaken by a new entrepreneur starting a new business. The rules governing business names vary depending on the type of entity that is being discussed. The business name is important as it will give the first impression of the organisation, identifying and distinguishing [...]
